23 03/15

Comparisons: four

David Orrell series of opposites based on the Pythagorean dual philosophical system that again can be related to McLuhan’s dual Hot and Cold media. See: comparisons: three, two, and one.

Good Evil
Limited Unlimited
Odd Even
One Plural
Right Left
Male Female
At rest In motion
Straight Crooked
Light Dark
Square Oblong

20 03/15

D. Orrell: Money is the message

Tags: , , , , | Categories: technical media

David Orrell gave the McLuhan lecture 2015 at the Transmediale in Berlin under the title, Money is the Message. He started his talk with the argument that although money has been the main driver behind western culture, it rarely appears a word among economist, who according to Orrell do not acknowledge the complex nature of money.

Historically money emerged as of the credit system as means to track debts by the ancient Sumerian civilization in Mesopotamia. Orrell argued that it is false that money appeared as a general medium of exchange. This is rather a media function of money as it is to be a storage for wealth. Money is transmitted as objects with a physical aspect, coins, bills, notes, transfers, which have stamped a virtual number. e.g., the Colombian  20000 pesos bill has 6 times in two different forms the number it represents.


This Colombian bill uses 6 stamps to identify its value.

This Colombian bill uses 6 stamps to identify its value.


Matter and number make money a medium in constant tension with one foot on the physical world and one on the virtual world. A duality that is not that far from McLuhan’s message – medium binary system, and coincides with the series of comparisons that I’ve collected here. Money oscillated between its two poles, physical and virtual. Orrell traced this oscillations in history in five moments.

Agrarian age Virtual credit
7th BC Coins
Medieval age Virtual credit
1492 Gold standard
1971 Nixon shock FIAT virtual currency

Where is then money? is it on gold blocks, houses, bills? is it on credits and numbers on a screen? Money is unstable, irrational and always points to the number to the quantification of the physical world and the relations we establish with it and among us.