Today the production and distribution tools for media have to be free and open. Free and open software have brought a new perception towards these tools. Steadily, we leave pyramidal and individual forms of ownership and production in media to openly share materials, ideas, and procedures in social surfaces without centres. To embrace collaborative forms of production is a breakthrough in media (art, design, and production). Free software allows collective knowledge and aesthetic to surface. These expressions have been largely, neglected by close and feudal tools because they are thought as poor quality. We’ve been conveniently convinced that only the industrial and formal knowledge in media production is proper. This idea has pervaded the media arts and the designs as they remain mainly focused on spectacle and effects.
Knowledge has to run free across the very media. People have to remember how to collaborate if we are to change our world. But digital media are meant to fragment and to be used by mere machine bureaucrats in a state of frenzy consumption. Artists and designers! WE have the duty to denounce and expose this. WE need to defranchise the production of images, narratives, experiences, and objects. WE have to believe it is possible to overcome to supremacy of the bureaucrat system with single ideas and single tasks. WE ought to appropriate these tools before they appropriate us. WE need to fight the self-referential trend of the open media, if WE are to see the variety of the possible. WE need to open art and design and a first step to free art and design.