03 05/16

Comparisons: eight

Tags: | Categories: art, diseño, technical media
Command Occurrence
Obedience Resistance
Magical Monstrous

Befehl und Einfall. Kreativ Dialog 4 Konferenz an der BWG interdisciplinary laboratory von der HU-Berlin. 28-30 April 2016.

Compare: Comparisons

03 03/16

Comparisons: seven

Hierarchical classification, ordering, ranking Porous, flat branching
Static Adaptive, shifting, flexible
Closed Ill-defined
Screens, surfaces, black boxing Hands-on, cracking, hacking, disassembling
Presentist, futurist Archaeological, temporal shifting
Humanism, rationalism Situatedness, partially, post-humanism/posthumanities
Singular, individualistic Collaborative
Narrative Fragments, non-linearity
Goal oriented, utilitarian Embodied, infrastructural thinking, craftwork

Emerson, Lori. University of Colorado at Boulder
Situating the Media Archaeology Lab: Research, Art
and the Public. Media Art History RE-CREATE 07 Nov 2015.

Source: https://youtu.be/Yhju8INkxds?t=3m33s

Compare: Comparisons

30 06/15

Comparisons: six

Organic Machinic
Growth Fabrication
Hierarchy Forming
Adaptation Selection
Healing Replacement

Schäffner, Wolfgang. Active Matter: 3D code, weaving, folding, and building. Conference at UdK Berlin, Berlin. 26 June 2015 See: Comparisons

09 06/15

Comparisons: five

Algorithm Possibility
Symbolic Processing Hardware
Logic Biology
Deductive Associative
Serial Parallel
Ruled Statistical

Bolz, Norbert, Friedrich Kittler, and Christoph Tholen. Computer Als Medium. München, DE: W. Fink, 1992. [p.14] See: Comparisons

23 03/15

Comparisons: four

David Orrell series of opposites based on the Pythagorean dual philosophical system that again can be related to McLuhan’s dual Hot and Cold media. See: comparisons: three, two, and one.

Good Evil
Limited Unlimited
Odd Even
One Plural
Right Left
Male Female
At rest In motion
Straight Crooked
Light Dark
Square Oblong

29 04/13

Comparisons: three

Thinking about two different types of codes for processing information. Part of the series comparisons two and one, though very loosely related to them.


Algorithmic Geometric
Number Measurement
Schema Process
Discrete Constant
Ruled Differential
Fragmented process Continuum process


17 06/09

Comparisons: two

HI, it is often the case, that when discussing media theory, inquiries rise about the practical use of it. Which is the latests hype in media theory? and How can I use these ideas to produce something? How these body of concepts can help me in improving what I’m currently doing? Of course there is nothing wrong with such questions. However, I don’t feel absolutely comfortable with the idea of media theory as a provider of plans or manuals to reach a neat practical goal. Rather I think media theory is a critical field for discussion that sheds light over cultural, social, and technical issues with a perspective of inclusiveness and not of success.

Marshall McLuhan is one of the most quoted media theorist. His writings, though not easy to understand, are still influential in digital media schools. Culture Industries have made profit of his ideas and thereafter have thrown him away in their hysterical quest for the popular market. That accelerated dynamic has given zero time to critically take a grip on hyped terms such as non-linear, repetition, intuitive, and simultaneity. Most of them remain cryptic for most of us, at least to me they do.

Previously, I quoted a series of comparisons from the Introduction to the MIT Press edition of Understanding Media. In the following pairs, Lewis Lapham presents a series of words similar to that [1, p.xxii], identified by McLuhan, between the print to the electrical media. Now, what has impressed me about this list is the strange sense of tribalisation that can be felt in words like: power, wish, magic, legend, and prophesy. Is it a de-regularisation of modern thinking?, or Does this imply a more sophisticated regularisation?. I will call it a soft regularisation. One that instead of segmenting and normalising in order to compose, will mix and remix to do montage and pastiche.

Citizen Nomad
build wander
experience innocence
authority power
happiness pleasure
literature journalism
heterosexual polymorphous
civilization barbarism
will wish
truth as passion passion as truth
peace war
achievement celebrity
science magic
doubt certainty
drama pornography
history legend
argument violence
wife whore
art dream
agriculture banditry
politics prophecy

Many of the right-column words also, oddly, remind me of ‘experiential design’ as a more ‘human’ stage in designing pleasurable objects, which usually means that the persuasion, design is intended to, is made more convincing and subtly to be noticed. Thus, we, the nomads, buy more happily whatever the  ‘evangelist’ wants us to consume. A barbaric hedonist horde.

  1. Lapham, Lewis. “Introduction: The Eternal Now”. Understanding Media: The Extensions of Man. 1964. By Marshall McLuhan. Cambridge, MA: The MIT Press, 1994. ix-xxiii.

11 12/08


In 1994 Lapham derived the following pairs from McLuhan’s Understanding Media (Link broken, new link: here – update: 03.07.2009)

As all comparisons do, they seek out to separate and differentiate aiming at better comprehension—especially when put on a table; its logic is more similar to a well rooted tree-like structure rather than to an interconnected mesh of elements in perpetual change.

Print vs. Electronic Media
visual tactile
mathematical organic
sequence simultaneity
composition improvisation
eye ear
active reactive
expansion contraction
complete incomplete
soliloquy chorus
classification pattern recognition
centre margin
continuous discontinuous
syntax mosaic
self-expression group therapy
Typographic man Graphic man