15 07/08

Mark Amerika’s seminar (02)

I can hear somebody talking but where that voice coming from ?
The black darkness emphasizes the voice more and more.
I must run away. But on the other hand I feel attached to her.
I mean it is a very comfortable feeling, her eyes, her voice, her body, her warmth.
Indeed it is the first time I feel something like that. It sounds like sunlight after storm,
like a hug or sweet chocolate…why suddenly I remember my grandmother now?

She was always scared of the nice moments. Am I old to think of this now? and tired.Perhaps it is a good idea to give in, to stop fighting, moreover to face with dignity my destiny and accept all that, all those moments are now over like tears under the rain. Rainbows last only few moments but still there is a good reason to wait for the next one.

Today we started with “Take Time” by The Books, the underlying question was: Who is your audience?. Take time in its video-version has (I found) similarities with Koyaanisqatsi, but the differences are precisely the audience and production’s process. While in the latter a big company like Metro-Goldwyn-Mayer is in the back, Take Time is based on DIY and video material taken from television, basically prayers and people doing funny things, the distribution is also self-made by their own web-site or direct contact. Locating audience might then lead to different outcomes as well as different techniques for production and material generation.

At that point quality issues become a main point for discussion, specially if mass audiences don’t have access or interest to acquire high quality reproduction devices, Should the authors downsampling their works in order to access to a broader public?. It is clear that youtube videos, mp3 players, mobile devices do not have the same quality offer by a cinema, a home theatre system or a DVD. But many people either don’t have such a equipment at home or are to lazy and not enough motivated to go to a theatre and prefer to consume media material at home in low-resolution devices. Is it a matter of content? It is a market trend?

Something definitely is happening which is not really happening at all.

Coming again to our Monday’s topic, we watched “la societé du spectacle” a film done at the beginning of the 70’s by situationist Guy Debord based on a book of the same title. Image and media have become the currency of the capitalism, consumption of visual entertainment material keeps us happy and maintains alive the money-and war-making machinery by blurring our senses, in a perpetual state of pleasure. We celebrate all production of such a material as a narcotic activity. This work remixed three layers: images coming from black and white film and tv are override by a voice over reading the very content of the book, in French, the third layer is composed by subtitles. Djrabbi group mobilised it into the net and query society, by updating contents and re contextualising it, they did a completely new piece, that highlights current digital capitalism as a central thema, but how does happen the process of creation in such a piece?.

Nowadays creativity seems then to happen into the deep waters of reusing, updating, re contextualising, and re purposing objects. I would like to drop to this discussion the idea of a creative engine as a highly distributed system, where processes of creation happen in the performance of external sources by adding distinct levels of  values to each one, here the Deleuze’s concept of assemblage comes to the surface, thus creativity shall depend on processes between decentralised systems where performers (objects and subjects) have adaptative behaviours.

This probable has happened always but it just become noticeable since the digital, by the vastness and mutability of networked environments. Are we getting closer to understand the essence of how does our brain work? Is it a step further in decoding our selves? If we finally decoded us, who is going to take control of such a code? Dangerously by that we can live (happily) in a perpetuals state of slavery.

The opening text is an Exquisite corpse, we did as starting point for our final piece. Written by three minds, and six hands.