11 12/08


In 1994 Lapham derived the following pairs from McLuhan’s Understanding Media (Link broken, new link: here – update: 03.07.2009)

As all comparisons do, they seek out to separate and differentiate aiming at better comprehension—especially when put on a table; its logic is more similar to a well rooted tree-like structure rather than to an interconnected mesh of elements in perpetual change.

Print vs. Electronic Media
visual tactile
mathematical organic
sequence simultaneity
composition improvisation
eye ear
active reactive
expansion contraction
complete incomplete
soliloquy chorus
classification pattern recognition
centre margin
continuous discontinuous
syntax mosaic
self-expression group therapy
Typographic man Graphic man


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