In 1994 Lapham derived the following pairs from McLuhan’s Understanding Media (Link broken, new link: here - update: 03.07.2009)
As all comparisons do, they seek out to separate and differentiate aiming at better comprehension—especially when put on a table; its logic is more similar to a well rooted tree-like structure rather than to an interconnected mesh of elements in perpetual change.
| vs. | Electronic Media | |
| visual | tactile | |
| mathematical | organic | |
| sequence | simultaneity | |
| composition | improvisation | |
| eye | ear | |
| active | reactive | |
| expansion | contraction | |
| complete | incomplete | |
| soliloquy | chorus | |
| classification | pattern recognition | |
| centre | margin | |
| continuous | discontinuous | |
| syntax | mosaic | |
| self-expression | group therapy | |
| Typographic man | Graphic man |
Category: media |
Recordado Bloger, el link Understanding Media está roto…. y de eso deriva como son las comparaciones que salen suyas?
Estimado Cesar gracias por el update, en este caso eso deriva que en el medio electrónico no hay valores fijos y que siempre se está convirtiendo en algo.
Para efectos prácticos el link ya está actualizado.
McLuhan, Marshall. Understanding Media: The Extensions of Man. Cambridge, MA: The MIT Press. 1994